Here’s what happened in VR last week:
Oculus Rift will have Rock Band VR: Palmer Luckey announced at the Game Awards last week the popular game will be available with touch controls. This is a nice nudge for the mainstream market to adopt VR.
Scientific American summarizes the VR journey: They interviewed NYU professor Ken Perlin to chart the path of Virtual Reality and where it might go in the future. “In 10 years at most, lightweight glasses that anybody can wear without sticking out socially. Within 15 or 20 years, contact lenses.”
Is VR the future of fashion shows? Vogue featured YouVisit to demonstrate how VR is changing the fashion industry. “That’s the beauty of digital; somebody has a front row seat while sitting in their armchair.”
Fashion is just one of many industries, writes TechCrunch: The popular tech magazine featured 7 other use cases for VR that you might not have thought of. “Gamers are warming up their trigger fingers for a new level of immersive gaming, and the field of entertainment will be transformed by the changes. But use cases in other industries could be just as transformative.”
$70 Billion?: A report by TrendForce projects the VR market (hardware and software) to be around $70 billion. Yikes. “These explosive growth projections actually do not sufficiently reflect just how hot the VR industry is right now.”
Google pushes VR to the masses: On top of Google Cardboard, the tech giant launched a new virtual-reality camera app for smartphones. “It’s a really powerful way to understand a moment in time,” said Mike Podwal, a product manager for Google.
Nokia debuts 60K Ozo camera for professional VR use: Nokia is taking a different approach to VR. Instead of competing in VR hardware, they will try to lead the way for content creators….wealthy content creators.
Sports and Virtual Reality:
Stanford kicker credits VR for some of his success: After kicking a game winning field goal to beat Notre Dame, Conrad Ukropina said VR helped him visualize the kick before it happened. “The VR’s helped me a lot from a visualization standpoint for my confidence.”
More Stanford/VR stories! Stanford’s on-field success helps the case for VR. With the school competing for their first national championship since 1940 and their first Heisman candidate (Christian McCaffrey) since Andrew Luck, there’s been a lot of talk about their early VR adoption. They gave fans a peak through McCaffrey’s eyes after Saturday’s win over USC.
Practice with the Patriots: The New England Patriots gave fans the chance to immerse into a practice with 360 degree video. They gave away 10,000 Google Cardboards to fans in attendance.
LiveLike VR CEO Andre Lorenceau talks about the future of sports watching with VR: Lorenceau poses some good points. “The vast majority of current VR experiences are 180 or 360 video that are genuinely good at giving the user the feeling that you are next to the home plate or goal post. These are nice but they have one big problem: users want to take off the headset after 10 minutes.”